Why women like to Shop?

I guess nobody with access to TV / newspapers can avoid being the target of the ads of ecommerce sites like Flipkart, Myntra, Snapdeal, etc. As the business world is finding new ways to use to sell to us - websites, FB, apps and so on, they are basically trying to use women love for shopping. Right! everybody know that! So whats new?

I have had my fair share of shopping. The kind I love is when I dont really need anything - then there is not pressure to buy this only or that only, by this time, etc. Then I can really look, those flea markets or shops where they put the clothes on a lot and you look and look for that right one for a right deal! Yes! Got it!

Yesterday I was out on a walk in a farm and here was a tree with lovely star berries. Lots of them fallen on the ground over the past days. So I foraged for nice ripe ones, unbroken ones, clean ones.... All from so many of them spread out on the ground. I did not particularly need them, but they were so yummy and wonderful to pick them out and eat the fresh berries. 

It took the 6th one for the penny to drop! I was foraging for the berries just like I was looking for clothes in a flea market. The same way women in the right through time would have looked for things - the car keys , kids socks, the right top in a bunch of tops at a store, fruits as a snack, fruits to supplement the meal as a cavewoman and so on. 

 As I thought more about it seemed one of those innate abilities that we are born with it.  A lot has been said and written that women are better at finding things around in the house because over thousands of years we evolved an ability to search. Starting from foraging for food as cave women. In modern times, this seems to be applied in shopping.  So even while we might not need the new pair of shoes or dress, searching and getting a good deal is a high that every shopaholic knows. Maybe that high comes from a mental pattern whose roots like with the ancient cave women.....